Blogs
Blogs
🎂 How We Safely Transport Cakes Across London (So You Don’t Have To Panic in the Passenger Seat)
At Etoile Bakery, we know how much love and detail goes into every cake we make — whether it’s a birthday cake for a London celebration, a show-stopping wedding cake, or a beautifully delicate baby shower or anniversary cake.But once that masterpiece is finished, there’s one final challenge: getting it to the party in one perfect piece.
We deliver cakes across London every week, and over the years we’ve learned exactly what it takes to transport them safely — no melting, sliding, or heartbreak involved.
Here’s how we make sure your cake arrives looking just as stunning as when it left our kitchen.
1️⃣ It Starts With a Strong Foundation
Every cake we make sits on a sturdy cake board that’s at least a few inches wider than the base. This prevents any smudging or movement during transport.For our tiered cakes, we add internal supports between tiers — little dowels that act like scaffolding to keep each layer perfectly in place, even if we’re navigating London’s bumpiest streets.
2️⃣ We Keep It Cool (Literally)
Buttercream and ganache are temperature-sensitive, so our cakes travel best in cool conditions.If you’re collecting your own birthday cake in London, we’ll always advise you to keep it in a cool, flat space in the car — ideally the boot — and to head straight to your destination. London traffic + sunshine + buttercream = risky business.
3️⃣ Non-Slip Is Non-Negotiable
Before any cake leaves our kitchen, we place it on non-slip mats.It’s a simple trick, but it stops your cake from sliding around during transport. We use this for everything from luxury wedding cakes in Chelsea to baby shower cakes in Notting Hill — and it’s made all the difference.
4️⃣ The Slow Drive Secret
Our delivery team drives like they’re carrying the crown jewels — because, honestly, they are.Every driver at Etoile Bakery takes corners slowly, avoid sudden stops, and plan routes that minimise bumps.
If you’re picking up a cake yourself, think “gentle cruise,” not “F1 lap.” The smoother the journey, the safer the cake.
5️⃣ Flat Surfaces Only
Please never place a cake on a car seat. They’re angled, and even the most beautiful anniversary cake in London can end up leaning like the Tower of Pisa. No amount of structure in the cake can fight gravity when the cake is tipped or held at an angle.The boot or footwell is best — it keeps the cake level and stable.
6️⃣ Custom Packaging for Every Cake
Each Etoile Bakery cake travels in a custom-sized box that’s strong enough to handle the journey but roomy enough to protect delicate decorations.For taller wedding cakes, we sometimes build bespoke boxes so nothing touches the design. Every detail — from ribbons to sugar flowers — is secured carefully before the cake ever leaves the kitchen.
7️⃣ Final Touches on Arrival
If a cake has intricate sugar flowers, tall toppers, or delicate details, we’ll often assemble those once we arrive at your venue.You might spot us setting up a three-tier wedding cake in a Mayfair ballroom or adding the final touches to a baby shower cake in Hampstead — it’s all part of our delivery ritual to ensure perfection.
8️⃣ Arriving Picture Perfect
Once we’ve arrived, and the cake is set up, it is a good idea to give it half an hour to an hour to come up to room temperature. This prevents condensation and keeps your frosting flawless — it also tastes at its best when at room temperature.
🧁 Why We Care So Much About Transport
For us, delivering cakes isn’t just about logistics — it’s about trust.Our customers rely on us for some of the most special moments of their lives, whether it’s a first birthday in London, a milestone anniversary, or an elegant wedding celebration.
That’s why we take every precaution — from non-slip mats to chillers to careful route planning — to make sure your cake arrives exactly as you imagined it.
🚚 In Short
Whether you order one of our birthday cakes in London, a bespoke wedding cake, a baby shower cake, or an anniversary cake, you can rest easy knowing it will arrive safely, beautifully, and right on time.
Because at Etoile Bakery, we believe your only job should be to enjoy the moment — not worry about the journey.
Corporate Logo Cakes, Cookies; Cupcakes in London
To order your branded corporate cakes or cookies online, please click here.Or to enquire about a bespoke corporate commission, get in touch with our team here.
When it comes to creating an unforgettable impression for your brand or event, few things do it better than beautiful, edible branding. At Etoile Bakery, we specialise in corporate cakes, cupcakes and cookies that taste as good as they look — perfect for launches, events, gifting or client treats.
Branded Cakes & Treats That Make an Impression
Over the years, Etoile Bakery has been trusted by some of the world’s most iconic brands — including Gucci, Apple, Lancome, Innocent, Calvin Klein, and Marc Jacobs — to represent them through bespoke cakes and branded treats. Whether it’s a corporate event, a new product launch, or a thank-you gift for your clients or team, we understand how important it is to get every detail right.
From sleek, minimalist designs to colourful creations that capture a brand’s personality, our products are designed to delight, photograph beautifully, and make your brand memorable.
The Range: From Cupcakes to Showstopper Cakes
We offer a wide selection of corporate products to suit every occasion and scale:
Branded Cupcakes: Logo toppers, matching brand colours, and premium buttercream finishes.
Logo Cookies: Perfect for events, PR mailers, or corporate gifting — neatly packaged and long-lasting.
Corporate Cakes: Statement centrepieces for launches, internal celebrations, and milestone events.
Branded Treat Boxes: Beautifully boxed assortments for client gifts, virtual events, or seasonal occasions.
All of our products are baked fresh in London using high-quality ingredients, with options for London-wide delivery direct to your office, venue or event space.
Why Businesses Choose Etoile Bakery
Proven experience working with global brands
London-wide delivery for all corporate orders
Meticulous attention to design and brand accuracy
Fast turnaround on repeat or high-volume orders
Eco-friendly packaging and premium presentation
Our clients choose us not just for the quality of our cakes and cookies, but for our reliability, responsiveness and creative flair. We know that when you send a branded cupcake or unveil a corporate cake at an event, it represents your brand — and we treat that responsibility seriously.
Perfect for Every Corporate Occasion
Product launches & PR events
Press mailers & influencer gifting
Office parties & client appreciation
Seasonal events & team celebrations
Whether you need 20 logo cupcakes for a press drop or 500 custom cookies for a London launch, our team will ensure your order is produced and delivered flawlessly.
✨ Ready to make your brand deliciously memorable?To order your corporate cakes, cookies or cupcakes online, click here or contact us to discuss a bespoke corporate order.
How to Choose the Perfect Birthday Cake
To order your birthday cake online, please click here.
Or to enquire about your bespoke birthday cake, please click here.
At Etoile Bakery, we offer two ways to order your birthday cake — because every celebration (and every budget) is different. You can either choose from our beautiful ready-to-order cakes available online, or commission a completely bespoke design crafted just for you.
When it comes to celebrating a birthday, the cake is always the star of the show. Whether it’s a child’s first party, a big milestone, or a simple get-together with friends, choosing the right cake can feel overwhelming — especially with so many options across London. Here’s how to find the perfect one for your occasion.
1. Decide Between Bespoke or Ready-to-Order
If you’re after something quick, easy, and beautiful, our ready-to-order cakes are ideal. These are our signature designs — tried, tested, and loved — available in a range of colours, sizes, and flavours, ready to be delivered anywhere in London.
If you’d like a cake that’s completely unique, our bespoke service lets you create something from scratch — whether that’s a themed children’s cake, a show-stopping tiered design, or a cake that matches your party décor perfectly. Bespoke cakes are priced individually depending on size, style, and design detail.
2. Choose a Flavour Everyone Will Love
Chocolate, vanilla, lemon, red velvet, or something seasonal — your cake should taste as good as it looks. Our birthday cakes and cupcakes are baked fresh in London using high-quality ingredients, and you can even mix flavours across tiers or add cupcakes for variety.
3. Think About the Look and Feel
Are you after something playful and colourful for a child’s party? Or elegant and modern for an adult birthday? Our team can guide you towards a design that fits the celebration — from rainbow unicorn cakes to chic minimalist tiers with delicate piping or gold leaf.
4. Consider Size and Guest Numbers
It’s always better to have a few extra slices than to run short! We’ll help you estimate the right size based on your guest list and the number of tiers. Whether it’s an intimate gathering or a large celebration, we’ll make sure your cake serves everyone happily.
5. Reliable London Cake Delivery
Our London cake delivery service ensures your cake arrives fresh, intact, and on time. Every delivery is handled carefully by our own team, so you can relax knowing your centrepiece is in safe hands.
Why Order Your Birthday Cake from Etoile Bakery?
Two convenient options: ready-to-order or bespoke design
London-wide cake delivery
Expert craftsmanship and high-quality ingredients
Custom designs for every age and occasion
✨ Ready to celebrate?To order your birthday cake online, click here or get in touch to create something truly bespoke.
How to Pick the Perfect London Cake Delivery Service
When it comes to ordering a cake for a special occasion, you want the process to be as stress-free (and delicious) as possible. Whether you’re planning a birthday party, organising a baby shower, surprising a loved one, or searching for Halloween treats that wow, choosing the right London cake delivery service makes all the difference.
At Etoile Bakery, we’ve been creating and delivering cakes across London for years, from bespoke children’s birthday cakes to elegant baby shower cakes and seasonal cupcakes. Here are our top tips to help you pick the right cake supplier for your celebration.
1. Look for a Specialist in Celebration Cakes
Not every bakery is experienced in creating detailed children’s cakes or stylish baby shower cakes. When you’re looking for a bakery, check their portfolio. Do they have a history of creating imaginative, themed cakes? Can they deliver on both classic styles and playful designs? At Etoile, we specialise in crafting cakes that are not only delicious but tailored to your vision—whether that’s a rainbow unicorn cake for a child’s birthday or a chic pastel tier for a baby shower.
2. Check Delivery Coverage in London
Some cake shops only offer collection, while others limit delivery to certain areas. Make sure your bakery offers reliable cake delivery across London so your order arrives safely and on time. Etoile Bakery delivers cakes throughout London, ensuring your birthday cake, Halloween cupcakes, or corporate treats arrive fresh and beautifully presented at your door or venue.
3. Consider Seasonal & Speciality Options
The best bakeries keep things fresh with seasonal ranges. For example, in October, you’ll want to know if they offer fun Halloween cakes and cupcakes—complete with pumpkins, ghosts, and autumnal flavours. At Etoile, we love curating limited-edition designs for holidays and events, alongside our year-round favourites.
4. Read Reviews & Testimonials
A bakery’s reputation says it all. Before ordering your cake delivery in London, look at reviews and testimonials. Are customers praising the flavour as much as the design? Our clients—from families celebrating children’s birthdays to global brands like Gucci and Apple—trust Etoile to create cakes that taste as good as they look.
5. Think About Customisation
Sometimes you want more than a standard cake—you want something designed especially for you. Whether it’s matching cupcakes to your baby shower colour palette or creating a one-of-a-kind birthday cake, Etoile Bakery offers a truly bespoke service. You can choose from our online shop for ready-to-order designs or work with us on a custom creation.
Why Choose Etoile Bakery for Your London Cake Delivery?
Wide range of cakes and cupcakes for birthdays, children’s parties, baby showers, weddings, Halloween, and more.
Reliable London-wide delivery service.
Bespoke design options, from playful to elegant.
Trusted by both families and world-renowned brands.
When you need a cake that makes an impact—whether it’s a towering birthday cake, adorable children’s cupcakes, or themed baby shower treats—Etoile Bakery is here to deliver.
✨ Ready to order your cake delivery in London?Browse our cake shop online or get in touch to discuss a bespoke design for your next celebration.
🎃 Spooktacular Halloween Cakes, Cupcakes and Treats in London
Discover Halloween cakes, cupcakes and treats from Etoile Bakery in London. Whether you want to order a bepoke creation or order one of our bakery designs that are ready to to, we have everything you need — order your Etoile Halloween cakes, cupcakes and bakes today!
How to pick your wedding cake flavours
Your wedding cake is not just a dessert; it's a centrepiece that reflects your taste, style, and love story. From classic vanilla to exotic flavour combinations, choosing the right flavours for your wedding cake is an essential part of the planning process. With a plethora of options available, deciding on the perfect flavours can be both exciting and overwhelming. To help you navigate this delicious decision, let's explore some key factors to consider when selecting the flavours for your wedding cake.
Understand Your Preferences
Before delving into the world of flavour combinations, take some time to reflect on your personal preferences and tastes. Consider your favourite desserts, flavour profiles, and culinary experiences. Are you drawn to rich, indulgent flavours like chocolate and caramel, or do you prefer light and refreshing options such as lemon and berry? Understanding your palate preferences will guide you in selecting flavors that resonate with you and your partner.
Complement Your Wedding Theme and Season
Your wedding cake should harmonize with the overall theme and ambience of your wedding. Consider the season and location of your wedding when choosing flavours. For a summer wedding, opt for light and fruity flavours like raspberry, or citrus-infused cakes. In contrast, a winter wedding may call for cosy flavours such as spiced carrot, salted caramel, or decadent chocolate.
Additionally, draw inspiration from your wedding colour palette and décor elements. Incorporating flavours that complement your wedding theme can enhance the overall aesthetic and create a cohesive dining experience for your guests.