About Etoile
Etoile’s mission is to deliver beautiful, exceptionally delicious cakes to you in your home or at work.
Fed up with all the companies who promise ‘hand made’ cakes, but actually churn out packet mix cakes without a pat of butter in sight? Look no further as ours are all properly made by hand using top quality natural ingredients, just as you would in your own kitchen.
Our Story
Holly set up Etoile in 2012 as she loved sculpture and had begun making ‘cake sculptures’ for her kids birthdays. Word got out and soon she was taking commissions until it became a full time business.
Fast forward to today and she has built a reputation in London for creating some of the finest cakes in the Capital. Etoile has worked with some of the world’s most iconic brands and her clients include royalty and celebrities such as Sienna Miller and James Bay.
The new arm of the business – the ready to order designs in Etoile Bakery – has been launched with the goal of making Etoile’s high quality cakes available to everyone at an affordable price point.
Kind Words
"We ordered a cake for our daughter Max’s first birthday, and it was beyond stunning - truly a work of art.
Not only was it absolutely beautiful and exactly what we had hoped for (if not better!), but it was also delicious -everyone at the party was raving about it. You could tell how much care and talent went into every detail.
Thank you for helping make Max’s day so special - we’ll absolutely be back for future celebrations!"
“Holly at Etoile Bakery was fantastic from start to finish.
I found a photo of one of her cakes and knew instantly I wanted one for my Mother-in-Law’s 80th. The cake was the spitting image of her beloved dog and somehow even captured her character - it was unbelievable and even brought my MIL to tears!
The chocolate sponge was absolutely delicious with light, marshmallowy icing. I’d highly recommend Etoile Bakery and will definitely be ordering again. Thank you, Holly!”
"Our wedding cake from Etoile Bakery was an absolute masterpiece! Not only was it visually stunning, but each layer was moist, flavorful, and simply divine. Our guests couldn't stop raving about how delicious it was, and it truly added a touch of elegance to our special day. Highly recommend!"
"Amazing. Holly totally came through when another baker had to cancel less than a week before my partner’s birthday. She made a London Underground-themed cake that was super adorable and looked better than I ever could’ve imagined!"
"Holly, from Etoile Bakery, provided us with a beautiful and delicious Harry Potter themed birthday cake. Despite our request being quite last minute, she answered it positively, and was very responsive and helpful throughout the process. I definitely recommend her service!"
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